At Peter Thornton Sales Group, authenticity is not a slogan; it is the lived expression of our seven core values. Here’s how true authenticity takes shape in our daily work:

Listen
Authentic representation begins with listening deeply—understanding real challenges, goals, and opportunities before offering guidance.

Collaborate
We work with manufacturers and customers, not around them. Authentic collaboration means open communication, shared problem-solving, and mutual respect.

Capabilities
Being authentic means knowing what we can do—and what we cannot. We represent products honestly, clearly defining capabilities so expectations are always grounded in reality.

Solutions
Authenticity drives us to offer solutions that genuinely fit the customer’s needs—not just the ones that are easiest to sell.

Deliver
Our word matters. Authenticity shows in delivering what we promise—accurately, reliably, and on time.

Service
True service is others-focused. We aim to serve in a way that reflects humility, care, and a sincere desire to support long-term success.

Trust
Every authentic action builds trust. Over time, this trust becomes the foundation of strong relationships with both manufacturers and customers.